Move onto the second stage of deployment in order to further increase purchase volume from the first quarter of deployment, and to improve the performance of personalization on-site.
An A/B test was done exposing 50% of the site’s traffic to the X2Mind AI engine. B Group deployed the X2Mind prediction engine, a highly automated and self-learning engine utilizing proprietary new AI tech with true 1-to-1 personalization.
During Phase 1 (the first deployment of personalization elements), XGen Ai elements were placed on the Homepage, Women’s PLPs, and Men’s PLPs. Phase 2 deployment was done to further increase results and improve the performance of personalization on-site.
In addition to the elements already on-site, elements were strategically added to all other PLP Categories. Adding these yielded a 30% lift within 2 weeks. The engine continued to learn in the new environment and purchase lift has since reached 45%.